To launch Secret Deodorant’s Active line and demo its sweat-activated technology, we designed a press event at 305 Fitness Studios in NYC, featuring celebrity fitness trainer ShaunT, best known for his Insanity workout. The new product line’s colors are splashed throughout the venue, through vivid graphics and dynamic product displays. Guests are greeted at the welcome desk with Secret tees, then head to the lockers where a workout bag awaits with Secret Active products and branded fitness accessories. Fitness editors / influencers have an opportunity to interview ShaunT. After sweating through his fitness class, guests get to take photos with ShaunT, with fun, oversized workout props.
AGENCY: Dera Lee Productions
ROLES: Art Direction, Event Design, Graphic Design
TEAM: Art Director / Designer: Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee.