Visual Conductor partners with UEG Worldwide to craft two 30’ x 30’ trade show booths for Dove at Beautycon NY. The first booth is an experiential launch of Dove’s #ShowUs campaign: the brand further advocates real women in advertising, by creating an inclusive photo series, with Getty Images and GirlGaze. The powerful social impact journey starts with 1) Revealing The Truth: guests are confronted with oversized statistics, collages that convey lack of diversity in media, disconnect, 2) Revealing Unconscious Bias: survey kiosks where guests learn of subtle female bias, 3) #ShowUs Collection: a celebratory portrait gallery of diverse women worldwide, ending with 4) #ShowUs Photo Booth: guests participate in their own photo moment. The second booth is a colorful “gift shop” after the #ShowUs exhibit, showcasing the new Dove Body Mousse, personal care product displays and hand massage demo stations. Proud and humbled to be involved in this campaign!
AGENCY: United Entertainment Group Worldwide
ROLES: Creative Direction, Design
TEAM: Wendy Hu, Creative Director. Jazmin Douglas, Graphic Designer. Steve Caruso, 3D Designer. Beautycon, Production. Bednark, Fabrication.
PHOTOs: Astrid Stawiarz / Getty Images North America, Wendy Hu
Visual Conductor created a VIP launch event for Dreams.tv, an app that transforms how people watch TV content on mobile. To position Dreams as a dynamic brand and generate buzz within PR / tech / TV industries, we designed a sophisticated, immersive experience. At the entrance, guests walk through a translucent installation with color overlays to find themselves transported to a Dream-like landscape. A forest installation of 18 monitors, each playing different content and oriented to showcase the app’s vertical format, is interspersed throughout the space. Neon light installations programmed and video mapped with Dream’s brand colors purple, magenta, orange and yellow further evoke a dreamy state. During the presentation, all eyes are directed toward the double-sided 80” monitors in the center of the room. In cinematic fashion, to announce a new show, the screens fade to black, a preview begins and once the iconic soundtrack plays, the crowd goes crazy… The X-Files is the newest show to join the app!
ROLES: Creative Direction, Event Design, Production
TEAM: Wendy Hu, Creative Director. Annette Naif, Event Producer. 393 NYC, Fabrication / Production. Jenny Kleiman, Dreams Creative Lead. Dreams.tv, Content. Su Hui Kai, Designer / Artist. Nitemind, Neon Installations.
PHOTOS: Wendy Hu, © Victor Llorente. Courtesy of Dreams Media, Inc.
To launch COVERGIRL’s New TruBlend Undercover Concealer, we designed a Complexion Masterclass event at the Times Square flagship store. A press preview for beauty editors and influencers, guests begin their journey with a “choose your own adventure” experience, building their makeup kit before attending masterclass. A COVERGIRL TruBlend Concealer installation is the hero attraction, with surrounding product displays for eyes, face and lips. Class is led by celebrity make up artist Ash Kolm, where guests get a firsthand opportunity to try innovative projects and interact with Ash, boosting social and editorial coverage. A fun COVERGIRL TruBlend Concealer photo moment boosts more shares of the new product.
AGENCY: Dera Lee Productions
ROLES: Creative Direction, Event Design, Graphic Design
TEAM: Creative Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Fabrication, RollOut.
Finn Partners enlisted Visual Conductor to design Jamaica Tourist Board's first pop-up for their #FeelTheVibeJamaica campaign. A modular build utilized in New York and Vancouver. In collaboration with spacial design consultancy CO-Office.
ROLES: Creative Direction, Event Design, Environmental Design, Graphic Design, Production
MEDIUMS: Kinect Interactive Installation, Social Media Display, Lighting / Sound Design, Projections
TEAM: Wendy Hu, Creative Director. Liam Panero, Creative Producer. Casey McLain, Lighting / Sound Designer. William Luperena, Graphic Designer. James Cao, Creative Technologist. Finn Partners / Marshall-Fenn, PR. CO-Office, Spacial Design. Treatment Studio, Fabrication. Arrival Agency: Marketing / Production, BC.
PHOTOS: DDReps (NY), Appear Here (NY), Corey Poluk (BC), Wendy Hu.
To celebrate the rebrand of JOHNSON’S®, the #1 most trusted baby products, we bring their five brand promises to life in a press event with playful vignette installations that reflect the brand palette, are immersive, Instagrammable yet informative. After the presentation, guests explore the five vignettes choose your own adventure-style. The brand promises: Only Use Purposeful Ingredients, Never Stop Raising The Bar, Be Open and Honest, Think Like A Parent First and Help Make The World A Gentler Place are each installations with interactions, including demo stations with field experts, a children’s-style touch / play museum and sniff / sprinkle lotion tests. There are also two content stations, JOHNSON’S® Live and a fun Photo booth where chic mom and dad influencers write their promises to their babies on the wall.
AGENCY: Dera Lee Productions
ROLES: Creative Direction, Ideation, Event Design, Graphic Design
TEAM: Creative Director / Designer, Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee. 3D Renderings, Steve Caruso. Fabrication, Substrate, Katie Balloons.
VIDEO: entuszapatosblog.com / Marinés Duarte
PHOTO GIF: Fatima Dedrickson, influencer @stylefitfatty
To get beauty editors and influencers buzzing about Clairol’s New Temporary Root Touch-Up Concealing Powder, we created a dynamic Clairol CLUTCH DAY event where guests book appointments for a blow dry or dry styling with the product.
The concept: “Clutch,” exactly what you need, at the exact, perfect time. This term plays off beautifully with the compact design and function of this product. The theme is carried throughout the space, including a “clutch station” where our busy women on-the-go can pack their own clutch bags with vital items for last minute needs. Imagery and food also play off the slang term in a fun, cheeky and chic manner, including memes that evoke “Clutch” moments.
AGENCY: Dera Lee Productions
ROLES: Art Direction, Event Design, Graphic Design
TEAM: Art Director / Designer: Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee. Fabrication, Substrate.
To launch Secret Deodorant’s Active line and demo its sweat-activated technology, we designed a press event at 305 Fitness Studios in NYC, featuring celebrity fitness trainer ShaunT, best known for his Insanity workout. The new product line’s colors are splashed throughout the venue, through vivid graphics and dynamic product displays. Guests are greeted at the welcome desk with Secret tees, then head to the lockers where a workout bag awaits with Secret Active products and branded fitness accessories. Fitness editors / influencers have an opportunity to interview ShaunT. After sweating through his fitness class, guests get to take photos with ShaunT, with fun, oversized workout props.
AGENCY: Dera Lee Productions
ROLES: Art Direction, Event Design, Graphic Design
TEAM: Art Director / Designer: Wendy Hu. Lead Producer, Dera Lee. Assistant Producer, Stephanie Lee.
Visual Conductor collaborated with Space in the Raw to launch a new event space rental at The Factory LIC. We took over 40,000 sq ft and designed a “Who's Your Muse" event to showcase the space. Experiences include: Next-level fashion performance, Editorial photo shoot, Sch-Muse Lounge section, 3D body scanning.
ROLES: Creative Direction, Event Design, Graphic Design, Runway Design, Fabrication, Sponsorship
MEDIUMS: Projection Mapping, Lighting Design, 3D Body Scanning
TEAM: Wendy Hu, Creative Director. James Cao, Visual Artist. Woody Poulard, Fabricator & DJ. Casey McLain, Lighting Designer. Anna Louise Jiongco, DP & Co-Fabricator. Photographers: Katelyn Kopenhaver, Ariele Hertzoff, Jamie Ives. Deathless VR, 3D Body Scanning. Contributors: Min Young Kim, Theda Cole.
NVIDIA, tech giant and inventor of GPUs, requested a custom-designed, immersive installation for their GPU Tech Conference in San Jose. The results, a two-sided tessellate wall with branded visual content that defines Nvidia’s essence as an innovative, dynamic, cutting-edge force in the tech industry.
ROLES: Creative Direction, Build Design, Content Development, Project Management
MEDIUMS: Projection Mapping, Visual / Video Content, 2D Design & Rendering
TEAM: Wendy Hu, Creative Director / Designer. All of it Now, Projection Mapping / Fabrication.
Our creative studio custom designed two immersive video mapping installations for WindowsWear's 4th Annual Fashion Window Display Awards at 1 OAK NYC. The installations showcased 40 winners from prestigious fashion houses around the world. To see the video loop with all the Window Display winners: vimeo.com/160268692
ROLES: Creative Direction, Ideation, Build Design, Graphic Design
MEDIUMS: Projection Mapping, Motion Graphics
TEAM: Wendy Hu, Creative Director / Designer. James Cao / Caoyuxi, Visual Artist. Woody Poulard, Fabricator.
The Low-Poly Puma Sculptures are an art installation in collaboration with Puma, for their flagship store at Sanlitun in Beijing. The inspiration came from CG 3D Gaming animation. With dynamic data measured from nature, Vicon Motion Capture was used to construct the posture of a jumping puma. Then reduction of polygons in the 3D models was applied, which resulted in freezing one striking moment into abstract sculptures. The result: geometric 3D printed sculptures capturing three movements. Evoking minimalist elegance for a sleek, modern brand.
ROLES: Ideation, Design, Fabrication
MEDIUMS: Motion Capture, 3D Modeling, 3D Printing
James Cao / Caoyuxi, Creative Technologist
Create an immersive interactive experience at 837 Washington St, NYC, showcasing Samsung products in new and creative ways. Develop moodboards supporting concepts that are social “eye candy” and easily shareable. Drive repeat traffic and PR to the 837 Gallery space. Potentially reusable and modular, capable of being a touring exhibit. Shown here, presentation excerpts.
ROLES: Art Direction, Ideation, Moodboards, Research, Presentation Design
TEAM: Creative Director, Julian Alexander. Art Directors: Wendy Hu, Simi Mahtani. 3D Designer, Tristan Shaw.
For D’Marsh Couture’s NYFW Fall 2017 collection La Fantaisie Ball, Visual Conductor designed an abstract 100ft long runway, using Tape Art!
D’Marsh’s vision for Fall 2017 is a seductive, naughty fairytale. Incorporating the brand's black and red colors, we used the utilitarian medium, Tape, to transform the Coco-Mat storefront into a dynamic landscape that complemented the rich jewel tones in his collection.
ROLES: Event Design, Runway Design, Fabrication, Graphic Design
TEAM: Wendy Hu, Creative Director / Designer. William Luperena, Designer.
PHOTOS: Steve Halpern
Smorgasburg returns to the Seaport District Memorial Day weekend through December 2016. Featuring six food vendors, a large indoor bar, an outdoor bar along Fulton St. and plentiful seating, open for lunch, dinner and drinks. Responsible for creating a beer mural using Sixpoint beer cans along the interior bar, that complements the surrounding playful summer time design aesthetic. The mural color palette is comprised of three Sixpoint flavors: Sweet Action, The Crisp and Bengali, packaged in yellow, orange and blue cans respectively.
ROLES: Art Direction, Mural Design, Presentation Design
TEAM: Creative Director, Julian Alexander. Art Directors: Simi Mahtani, Wendy Hu. 3D Designers: Theo Pinto, Tristan Shaw.
Visual Conductor and Art Director / Designer Simi Mahtani partnered with Behance and co-hosted a portfolio review at WeWork Dumbo.
We designed the event, from spacial design, curating superstar panelists / reviewers from various design fields, to designing graphic assets. For social media we shared panel discussion highlights on Instagram and Snapchat. The event program:
• Panel Discussion “The Future of Portfolios."
• Break into portfolio review groups.
• Drinks and mingling with fellow creatives.
ROLES: Event Design, Graphic Design, Programming, Motion Graphics, Production
TEAM: Wendy Hu, Creative Director / Producer / Moderator. Simi Mahtani, Art Director / Producer / Moderator. Laura Pena, Motion Graphics Designer. Woody Poulard, Fabricator.
A multimedia cover shoot for the fall 2014 issue of Suitcase, a UK travel and fashion magazine. Against the iconic backdrops of San Francisco, the project fused fashion and technology with a tale of exploring the unknown. Featured in print and online.
ROLES: Creative Consulting, Style Direction, Visual Content Development, Casting, Project Management
MEDIUMS: Projection Mapping, Live Visuals, 2D Design & Rendering
TEAM: Wendy Hu, Art Director. Magna Carta Media, Photography / Video/ All of it Now, Projection Mapping.
Space To Be You is a short film / photo series created to market the sale of 417 East 84th Street, a luxury townhouse. To showcase the unique downtown loft-style in the Upper East Side, a cloning technique was used in video and photography to reveal a family enjoying the gorgeous space. Listed by The Halpern Team at Compass.
ROLES: Video / Photo Art Direction, Staging, Graphics
TEAM: Wendy Hu, Art Director. digboo, Video Production. DDReps, Photography.
Flywheel is a national indoor cycling fitness business with a recent rebrand. Their new voice evokes the following: Gutsy, Warm, Quick and Real. We are responsible for developing inspiration moodboards for a new store expansion in Williamsburg. Addressing the facade and interior, from space and flow, displays, materials, finishes, lighting, to graphics and signage. Creating an uplifting and streamlined experience for urban cyclists.
ROLES: Art Direction, Ideation, Research, Moodboards, Presentation Design
TEAM: Creative Director, Julian Alexander. Art Directors: Simi Mahtani, Wendy Hu. 3D Designer: Theo Pinto.
The Penthouse at 205 E.59th Street is a stunning experience, with east-facing bridge views, capped with Central Park cityscapes. The concept: A day in the life of the penthouse, using the sun's path as the timeline. The use of time-lapses, the sun's movements and shadows amplifies the pulse and heartbeat of the place, making its architecture and interiors the main character in a story. We added "ghost" people, through prop styling, shadows, and stand-ins to heighten the personal experience. Listed by The Halpern Team at Compass.
ROLES: Video / Photo Art Direction, Graphics
TEAM: Wendy Hu, Art Director. 929Media, Video Production. Derek Sexton Horani, DP. Julian Tryba, Time-Lapses. Donna Dotan, Photography. Diana Birdsall, Voice Over. Daniel Rufolo, Music Composer.
Updated the design for various NFL program and partnership logos, reflecting the gold, 3D aesthetic of milestone Super Bowl 50.
TEAM: Creative Director, Shandon Melvin. Graphic Designer / Production, Wendy Hu.
ROLES: Logo Design, Build, Brand Guidelines
PHOTOS: NFL Draft coverage, proplayinsiders.com. Ellie Goulding NFL Kickoff concert, Sept. 10, 2015, Lydia Ho on YouTube.
118 East 83rd Street, is a New York luxury rental and known as J.P. Morgan's former carriage house. For marketing we created "Surprise, Surprise," a short film that shows off the elegant space through a tale of a couple's romantic surprised-filled evening.
In addition, we created a logo based on an abstract interpretation of the current owner's painting. Listed by The Halpern Team and The Mariani Team of Compass.
ROLES: Brand development, video / photo art direction, logo design
TEAM: Wendy Hu, Art Director. 929 Media, Video Production. Donna Dotan, Photography.
For the Women's March on Washington, Visual Conductor designed a poster for the movement: Referencing Key & Peele’s Final Obama ‘Anger Translator’ Skit. Luther, a viral sensation, received knowing smirks and photo moments at the March.
We are humbled and proud to march with the massive number of people that came out to support; the energy was incredibly electric. The Women’s March in Washington D.C. (and worldwide) will be remembered as one of the most unified and powerful movements of our time.
ROLES: Art Direction, Graphic Design