Visual Conductor collaborated with Space in the Raw to launch a new event space rental at The Factory LIC. We took over 40,000 sq ft of the 7th floor and designed an event extravaganza to showcase the space. The event theme “Who's Your Muse," a reference to the Long Island City creative community, featured the following highlights:
• A next-level fashion performance with avant garde designers, projection mapping and dancers.
• Editorial photo shoot.
• Sch-Muse Lounge section.
• 3D body scanning station for models and event patrons; the “new selfie."
• A 3D step and repeat area.
SKILLS: Creative Direction, Event Design and Production, Graphic Design, Fashion Curator, Runway Design, Fabrication, Sponsorship.
MEDIUMS: Projection Mapping, 360 Video (coming soon), 3D Body Scanning.
James Cao, Visual Artist.
Woody Poulard, Fabricator & DJ.
Casey McLain, Lighting Designer.
Anna Louise Jiongco, Director of Photography & Co-Fabricator.
Katelyn Kopenhaver, Photographer.
Ariele Hertzoff, Photographer.
Jamie Ives, Photographer.
Deathless VR / All Media VR,
360 Video & 3D Body Scanning.
Min Young Kim, Contributor.
Theda Cole, Contributor.
Our creative agency custom designed two immersive video mapping installations for WindowsWear's 4th Annual Fashion Window Display Awards at 1 OAK NYC. The installations showcased 40 winners from prestigious fashion houses around the world. To see the video loop with all the Window Display winners: vimeo.com/160268692
SKILLS: Creative Direction, Ideation, Graphic Design, Fabrication.
MEDIUMS: 3D Mapping, Projection Mapping, Motion Graphics.
James Cao / Caoyuxi, Visual Artist.
Woody Poulard, Fabricator.
PROJECT BRIEF: A multimedia cover shoot for the fall 2014 issue of Suitcase, a UK travel and fashion magazine. Against the iconic backdrops of San Francisco, the project fused fashion and technology with a tale of exploring the unknown. Featured in print and online.
Photography / video by Magna Carta Media and projection mapping by All of it Now.
SKILLS: Creative Consulting,
Fashion / Style Direction, Visual Content Development, Casting, Project Management
MEDIUMS: Projection Mapping,
Live Visuals, 2D Design & Rendering
The Low-Poly Puma Sculptures are an art installation in collaboration with Puma, for their flagship store at Sanlitun in Beijing. The inspiration came from CG 3D Gaming animation. With dynamic data measured from nature, Vicon Motion Capture was used to construct the posture of a jumping puma. Then reduction of polygons in the 3D models was applied, which resulted in freezing one striking moment into abstract sculptures. The result: geometric 3D printed sculptures capturing three dynamic movements. Evoking minimalist elegance for a sleek, modern brand.
SKILLS: Ideation, Design, Fabrication
MEDIUMS: Motion Capture, 3D Modeling, 3D Printing
James Cao / Caoyuxi, Visual Artist & Creative Technologist.
PROJECT BRIEF: NVIDIA, tech giant and inventor of GPUs, requested a custom-designed, immersive installation for their 2014 GPU Tech Conference in San Jose. The results, a two-sided tessellate wall with branded visual content that defines Nvidia’s essence as an innovative, dynamic, cutting-edge force in the tech industry. From concept to execution, two weeks! A collaboration with All of it Now.
SKILLS: Creative Direction,
Fabrication Design, Content Development, Project Management
MEDIUMS: Projection Mapping, Visual / Video Content, 2D Design & Rendering
E-Newsletters should be riveting and engaging. Designs for various clients:
1. 214 Lafayette – Promoting the Soho luxury townhouse rental as a unique event space, utilizing animated GIFs. Listed by The Halpern Team of Compass.
2. The Good Life – A monthly food, arts and culture newsletter by the Fusco & Thurber Team at Compass, a real estate brokerage.
SKILLS: Art direction, graphic design, editorial design
At the core of Visual Conductor is a strong foundation for design and conceptual. This extends to logo development for companies, events, artist labels, etc. A few selections:
1. All of it Now – a new media agency that specializes in projection mapping and live visuals. The results, an edgy logo that conveys motion, transformation and dimension (Z-space).
2. ETS Strategic Investments – is a financial startup for trading structured products. A collaboration with Taylormade Designworks.
3. Alchemy Products NYC – produces metal stands for glass art, using processes that yield unique textures and finishes.
4. IntelliCell BioSciences – a regenerative medical company devoted to anti-aging treatments. ReGen Medical – is a subsidiary
214 Lafayette is a unique luxury townhouse rental in the heart of Soho, NY. The owner, a movie director, wanted a minimal aesthetic with cinematic impact. Developed marketing materials, successfully positioning 214 Lafayette as the premiere rental location for the discerning client. The space was featured on several tv shows, received a lot of press coverage and rental opportunities. Listed by The Halpern Team, at Compass.
Photos by Donna Dotan Photography. Website development by Chris Limbrick.
(From top down): Print Brochure, website, eblast, holiday card, lifestyle photography.
SKILLS: Brand development, design, video / photo art direction
The Penthouse at 205 E.59th Street is a unique, stunning experience, with east-facing bridge views all the way to the master suite capped with Central Park cityscapes. One of the space’s most unique assets is its exposures starting due south and leading all the way northwest. This matches the daily path of the sun.
The concept: A day in the life of the penthouse, using the sun's path as the timeline. The use of time-lapses, the sun's movements and shadows amplifies the pulse and heartbeat of the place, making its architecture and interiors the main character in a story. We added "ghost" people, through prop styling, shadows, and stand-ins to heighten the personal experience.
Listed by The Halpern Team at Compass.
Video produced by 929Media.
DP, Derek Sexton Horani.
Time-Lapses by Julian Tryba.
Voice Over, Diana Birdsall.
Music Composer, Daniel Rufolo.
Photos by Donna Dotan Photography.
SKILLS: Brand development, video / photo art direction.
118 East 83rd Street is a New York luxury rental, listed by The Halpern Team and The Mariani Team of Compass, a cutting-edge real estate brokerage.
For the logo, we wanted to create a mark that conveyed uniqueness and exclusivity to J.P. Morgan's former carriage house. The results: an abstract interpretation of the current owner's painting.
Video produced by 929 Media. Photos by Donna Dotan Photography.
SKILLS: Brand development, logo design, video / photo art direction